Client: Grab
Role: Graphic Designer

I worked under an art director and communicated directly with the Marketing and Product teams to design digital and print graphic assets for promotional campaigns and in-house use. The goal of the designs was to create cheerful but concise graphic works that catch customers' attention. It was important to follow company brand guidelines to create fun and energetic works that reflect company culture and was cohesive with the overall branding and messaging.

Finalized designs were scaled to various sizes to fit across multiple social media and advertising platforms.

Tools: Illustrator, Photoshop, and After Effects

This work was for a customer acquisition promotion campaign when Grab launched their new product, GrabExpress, in the Vietnam market
a man and woman on a red bike on a motion background Different design layouts for various advertising and social media platforms

gif image of a cheese tart and egg waffle moving to the right on a purple background A visual design for a fun interaction campaign which aimed to create connections between customers and Grab.
A green car on a blue background with a dragon brigde and fireworks This visual design was for Grab’s new location operation campaign, which offered 10 free rides in Da Nang, Vietnam. Dragon Bridge, a famous landmark of Da Nang, was used in the design so customers can easily identify where the promotion was happening.

A green car on a green and blue background This was a social media visual design for Grab’s new location operation campaign, which offered 10 free rides in Hanoi, Vietnam. Hoan Kiem Lake, an icon of Hanoi, was used in the design so customers can easily identify where the promotion was happening.

Graphic artwork for Grab Another visual design used for Grab's expansion campaign in Hanoi.

a standee, with popcorn, drink, and movie ticket on a light pink and blue background This standee design was for a rewards program which Grab partnered with CGV movie theater to offer exchanging Grab points for free movie tickets. The standees were widely placed in all CGV theater locations.

a flyer design for Grabbike event This flyer was for a Grabbike campaign, which aims to attract college students to become Grabbike users or riders after school.

a green backdrop with grab-logo pattern on background and a car driving to the right and the text grabcar partner meeting event This backdrop design was for a partner meeting event in Hanoi, Vietnam. The size is 23'x 10.5'

a standee, with popcorn, drink, and movie ticket on a light pink and blue background Sticker design for Grab's Mid-Autumn festival celebration


a standee, with popcorn, drink, and movie ticket on a light pink and blue background Grab's handbook for Grabbike driver partners

Graphic artwork for Grab




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